'KPop Demon Hunters' Reimagines Monopoly Deal in First Netflix and Hasbro Partnership Releases
This debut kicks off a multi-brand rollout involving Hasbro’s IPs.
Summary
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Monopoly Deal: Kpop Demon Hunters Card Game became an instant bestseller, moving over 8,000 units on Amazon in its debut week as the first release in a major Netflix and Hasbro partnership
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The game translates the hit animated film into a fast-paced card battle where players race to collect essential items for characters Rumi, Mira, and Zoey to ensure their concert success and defeat the Honmoon
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This debut marks the start of a massive merchandising rollout that will include KPop Demon Hunters themed Nerf and Furby products, alongside an upcoming line of HUNTR/X fashion dolls and playsets from Mattel
The high-octane world of supernatural pop stardom has officially hit the tabletop. Marking the inaugural release of a major partnership between Netflix and Hasbro, the Monopoly Deal: Kpop Demon Hunters Card Game made its debut this month. Launched earlier this month, the game has already become a viral sensation, with Amazon reporting over 8,000 units sold in the Monopoly game’s opening week alone.
Players are immersed in the vibrant world of the hit animated film, racing to collect essential items for Rumi, Mira, and Zoey. The goal is to ensure their concert is a success while successfully sealing the Honmoon. By blending the fast-paced strategy of Monopoly Deal with the film’s unique characters, Hasbro has created an engaging crossover that has resonated instantly with fans of all ages.
This card game is merely the opening act of a massive merchandising rollout. The Netflix and Hasbro alliance will soon extend into interactive electronics and plush toys, including themed versions of iconic brands like Nerf and Furby. Furthermore, Netflix is expanding its reach through a secondary partnership with Mattel. While Hasbro handles the games, Mattel is developing a comprehensive line of KPop Demon Hunters dolls, action figures, and playsets. The first of these, a highly anticipated three-pack of HUNTR/X dolls, is scheduled to drop later this year, ensuring the hunt continues long after the game is over.
