Nike Announces Air Superfly Collaboration With TOMO KOIZUMI

Name: TOMO KOIZUMI x Nike Air Superfly
Colorway: TBC
SKU: TBC
MSRP: $160 USD
Release Date: September 20
Where to Buy: Dover Street Market Ginza

Nike has teamed up with designer Tomoki Koizumi, founder of the Japanese fashion brand TOMO KOIZUMI, to release a limited edition of the Air Superfly that combines the dynamism of sport with dramatic couture.

The base for this collection is the Air Superfly, a slim-fit sportswear model that was relaunched this spring for lifestyle wear 25 years after its original release as a low-profile racing shoe. Inspired by both Japanese manga and elite female athletes, Koizumi blended elements of art and sport into the Air Superfly, boldly expressing powerful femininity and modern innovation. In the translated statement, Koizumi said of the design, “The Nike Air Superfly is a beautiful canvas for the expression of art and sport. I aimed to combine the design and customizability born from running with evocative materials and colors to create a unique yet wearable style that allows women to express different personalities based on their outfits that day.”

The upper and tongue logo feature a lens-like material that changes color depending on the light, while the outsole features a multicolored base and green dots reminiscent of the pins on track spikes from the 2000s. The interchangeable Swoosh logo with Velcro straps comes in three styles, including multicolor and black with a ruffled finish, and multiple shoelace options, allowing athletes to customize the shoe to suit their personal style. The sock liner features the TOMO KOIZUMI logo, presenting this model as his latest artistic creation.

To further express his vision for the Air Superfly, Nike and Koizumi also created a campaign featuring the brand’s athletes, three-time Olympic gold medalist and 10-time world champion sprinter Shelly-Ann Fraser-Pryce, 2024 Olympic 100m hurdles gold medalist Masai Russell, and up-and-coming Japanese sprinter Arie Aoki. Koizumi had this to say about the selection in the translated statement: “Athletes like Shelly-Anne are redefining what it means to be feminine and stylishly unapologetically, while simultaneously demonstrating their brute strength at the highest level. I’m inspired by how they push the boundaries of their sport while also expressing themselves through fashion, breaking down the barriers between sport and self-expression.”