Jordan Brand Unveils the Tatum 4

Summary

• Jordan Brand has officially unveiled the upcoming new silhouette for Jayson Tatum’s new line of shoes, the Jordan Tatum 4
• The new shoe is expected to be the lightest shoe in the Jordan Basketball line
• The in-line launch colorway, titled “St. Louis,” drops on October 10

Jordan Brand is launching a new chapter in its signature line, one built for precision and purpose. The Jordan Tatum 4, Jayson Tatum‘s latest signature shoe, is officially here, cementing its place as the lightest shoe in the Jordan Basketball lineup. This design is a testament to Tatum’s evolving game, crafted to deliver full-court energy and performance for a player whose focus continues to elevate.

The Tatum 4 is both built for the future and a tool for dominance, engineered with a set of innovative features. Its design sits close to the foot for responsive, propulsive movement, while an S-Seam Strobel wraps the foot for total fluidity and control. The forefoot Zoom Air unit provides an explosive energy return, and a stability shank supports quick transitions and deep-game performance. The shoe also features a multi-traction outsole for enhanced grip and a material mix that reduces heat and maintains freshness, all without adding extra weight. Tatum said in a statement about his new shoe, “Greatness isn’t just about wins – it’s about how you handle setbacks and keep moving forward. Getting back to my best hasn’t been easy, but every challenge has taught me something and made me stronger. I’m not the same player I was before, and I’m proud of that. The Tatum 4 is part of that journey – it’s built for the grind and reminds me what resilience looks like when you’re chasing something bigger than yourself.”

The in-line launch colorway pays tribute to Jayson’s hometown with a “St. Louis” edition, featuring his team’s colors and a signature flair — a “0” on the back designed to look like his diamond chain pendant. The shoe, with its premium suede and dynamic mesh elements, will be available in full-family sizing on October 10 online and select retailers.