Justin Bieber Drops New Visuals for "First Place"
Filmed in Iceland.
Summary
- Justin Bieber released the music video for his song “First Place”
- The video features personal footage of him and his friends in Iceland
- It’s a heartfelt ode to fatherhood and family life
Justin Bieber has officially dropped the music video for his song “First Place.”
The track comes from his seventh studio album, SWAG, which was released on July 11, 2025. The new visual for “First Place” is a heartfelt ode to fatherhood, with Bieber sharing exclusive, behind-the-scenes footage from a trip to Iceland with his friends.
The music video, directed by Rory Kramer, captures intimate family moments and the serene beauty of the Icelandic landscape. It offers fans a rare, personal glimpse into Bieber’s life as a family man, reinforcing the album’s themes of love and personal growth. The video for “First Place” follows on the heels of the music video for “YUKON,” which also featured Hailey and their son.
This release continues a trend for Bieber of using his music videos to give fans an unfiltered look into his life, embracing his new role as a father and providing an intimate visual companion to the music.
