Baja Beach Fest 2025 Showcases Growth of Latin Music in Rosarito
Baja California celebrated identity, community, and the global reach of the Latin sound.
Two weeks ago, Rosarito, Mexico, hosted the seventh edition of Baja Beach Fest, which has evolved from a niche event in 2018 into one of the most anticipated festivals on the global Latin scene. The festival, held on the beach, brought together attendees from various countries across Latin America, reflecting the global reach of its format and its connection to youth culture.
This year’s program included prominent names from the genre, such as J Balvin, Don Omar, and Maluma, who served as headliners. The festival also featured upcoming voices like Young Miko and Cris MJ, in addition to Anitta, who brought her Brazilian energy to the stage. The inclusion of regional Mexican music artists like Los Tucanes de Tijuana and Natanael Cano demonstrated the diversity of styles that make up contemporary Latin urban music.
Beyond the music, Baja Beach Fest has functioned as a cultural showcase where the influence of genres like reggaetón, trap, and corridos is presented. The event reflects the growth of Latin music as a force in current culture, with a strong sense of community and identity.
The organizers have confirmed the festival’s return in 2026. With the 2025 event now concluded, tickets for the next edition are already available for purchase on the official website.
