NOT A HOTEL ISHIGAKI “EARTH” by Sou Fujimoto Officially Opens

The circular, bowl-roofed retreat blends architecture with nature on a 10,000-square-meter coastal site.

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Summary

  • NOT A HOTEL ISHIGAKI “EARTH” has opened
  • Designed by Sou Fujimoto, the circular villa blends into Ishigaki Island with a bowl-shaped roof and infinity pool
  • The retreat features ocean views, an infinity pool, sauna and curated cultural experiences

NOT A HOTEL has officially opened its newest and largest villa, NOT A HOTEL ISHIGAKI “EARTH,” designed by internationally acclaimed architect Sou Fujimoto. Nestled on a 10,000-square-meter coastal site on the southeastern edge of Ishigaki Island, Okinawa, the circular structure embodies Fujimoto’s signature philosophy of dissolving boundaries between architecture and nature. With a total floor area of approximately 1,500 square meters – including indoor living spaces, terraces, a pool and a water basin – the villa blends seamlessly into its lush surroundings, offering guests an immersive retreat shaped by land, sea and sky.

Just an 11-minute drive from New Ishigaki Airport, “EARTH” is defined by its bowl-shaped roof and white hand-finished façade, which reflect sunlight and contrast beautifully with the ocean’s deep blues. The rooftop garden allows the building to virtually vanish into the landscape when viewed from above. Inside, the villa accommodates up to ten guests across four bedrooms and features a spacious living-dining area with panoramic views. A standout infinity pool merges visually with the horizon, while the courtyard, landscaped by Taichi Saito, offers a serene oasis with a children’s pool and fire pit. Additional amenities include a glass-walled bathroom, a fully equipped gym and a sauna illuminated by refracted light from the water basin above.

Beyond its architectural allure, “EARTH” offers curated experiences that celebrate Ishigaki’s natural beauty and cultural heritage. Guests can embark on a sunset cruise aboard a traditional sabani sailboat, enjoy private dinners accompanied by live sanshin music, or create their own Awamori spirit using copper pot distillation at Ikehara Brewery. Culinary offerings include modern interpretations of Okinawan home cooking, featuring Ishigaki beef, island fish and fresh vegetables. A dedicated chef is available to prepare premium BBQ courses and family-style meals on the terrace.

With its immersive design and thoughtful programming, NOT A HOTEL ISHIGAKI “EARTH” redefines the luxury villa experience. Fujimoto’s vision transforms the property into a living extension of the island’s terrain, offering guests a serene and sensorial escape in an architectural sanctuary. Fractional ownership shares sold out during construction. Guests can exchange their allotted nights across the NOT A HOTEL network. For more information, head over the official website.

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