NOT A HOTEL ISHIGAKI “EARTH” by Sou Fujimoto Officially Opens

The circular, bowl-roofed retreat blends architecture with nature on a 10,000-square-meter coastal site.

Design
2.3K 0   Comments
Prefer Hypebeast on Google
Save

Summary

  • NOT A HOTEL ISHIGAKI “EARTH” has opened
  • Designed by Sou Fujimoto, the circular villa blends into Ishigaki Island with a bowl-shaped roof and infinity pool
  • The retreat features ocean views, an infinity pool, sauna and curated cultural experiences

NOT A HOTEL has officially opened its newest and largest villa, NOT A HOTEL ISHIGAKI “EARTH,” designed by internationally acclaimed architect Sou Fujimoto. Nestled on a 10,000-square-meter coastal site on the southeastern edge of Ishigaki Island, Okinawa, the circular structure embodies Fujimoto’s signature philosophy of dissolving boundaries between architecture and nature. With a total floor area of approximately 1,500 square meters – including indoor living spaces, terraces, a pool and a water basin – the villa blends seamlessly into its lush surroundings, offering guests an immersive retreat shaped by land, sea and sky.

Just an 11-minute drive from New Ishigaki Airport, “EARTH” is defined by its bowl-shaped roof and white hand-finished façade, which reflect sunlight and contrast beautifully with the ocean’s deep blues. The rooftop garden allows the building to virtually vanish into the landscape when viewed from above. Inside, the villa accommodates up to ten guests across four bedrooms and features a spacious living-dining area with panoramic views. A standout infinity pool merges visually with the horizon, while the courtyard, landscaped by Taichi Saito, offers a serene oasis with a children’s pool and fire pit. Additional amenities include a glass-walled bathroom, a fully equipped gym and a sauna illuminated by refracted light from the water basin above.

Beyond its architectural allure, “EARTH” offers curated experiences that celebrate Ishigaki’s natural beauty and cultural heritage. Guests can embark on a sunset cruise aboard a traditional sabani sailboat, enjoy private dinners accompanied by live sanshin music, or create their own Awamori spirit using copper pot distillation at Ikehara Brewery. Culinary offerings include modern interpretations of Okinawan home cooking, featuring Ishigaki beef, island fish and fresh vegetables. A dedicated chef is available to prepare premium BBQ courses and family-style meals on the terrace.

With its immersive design and thoughtful programming, NOT A HOTEL ISHIGAKI “EARTH” redefines the luxury villa experience. Fujimoto’s vision transforms the property into a living extension of the island’s terrain, offering guests a serene and sensorial escape in an architectural sanctuary. Fractional ownership shares sold out during construction. Guests can exchange their allotted nights across the NOT A HOTEL network. For more information, head over the official website.

Read Full Article

What to Read Next

NOT A HOTEL's "POD" Is a Ready-Made Smart Home With Room to Make It Yours
Design

NOT A HOTEL's "POD" Is a Ready-Made Smart Home With Room to Make It Yours

The debut product from new group company NOT A HOUSE spans Studio to three-bedroom plans.

Wonderwall® Designs a Forest Retreat for NOT A HOTEL KITAKARUIZAWA
Design

Wonderwall® Designs a Forest Retreat for NOT A HOTEL KITAKARUIZAWA

MASU brings together Japanese spatial traditions, modernist references and a 360-degree deck that opens the residence to its natural surroundings.

NOT A HOTEL and ‘Pokémon Sleep’ Turn a Poké Ball Into a Place You Can Actually Sleep In
Travel

NOT A HOTEL and ‘Pokémon Sleep’ Turn a Poké Ball Into a Place You Can Actually Sleep In

The design-villa brand is building a Poké Ball-shaped retreat in Hokkaido, with the full reveal saved for September 15.


NOT A HOTEL and ‘Pokémon Sleep’ Will Let You Sleep Inside a Three-Meter Poké Ball for ‘Pokémon's’ 30th
Travel

NOT A HOTEL and ‘Pokémon Sleep’ Will Let You Sleep Inside a Three-Meter Poké Ball for ‘Pokémon's’ 30th

Access is limited to a select few, who each pick a Pokémon that themes the sphere’s lighting from an in-room iPad.

Moncler Introduces Pre-Fall 2025 Collection of Seasonal Wardrobe Staples
Fashion

Moncler Introduces Pre-Fall 2025 Collection of Seasonal Wardrobe Staples

Also unveiling a campaign starring Brooklyn and Nicola Peltz Beckham.

JW Anderson’s Resort Spring 2026 Is a “Cabinet of Curiosities”
Fashion

JW Anderson’s Resort Spring 2026 Is a “Cabinet of Curiosities”

Presented with a new logo and store concept, the collection reflects Jonathan Anderson’s curated approach to living.

Temple University Introduces New Course on Kendrick Lamar’s Life, Lyrics and Legacy
Music

Temple University Introduces New Course on Kendrick Lamar’s Life, Lyrics and Legacy

Students will explore Dot’s storytelling, social themes and rise from Compton in this Fall course.

Albino & Preto and MEDICOM TOY Unveil 1000% Kimono BE@RBRICK
Toys

Albino & Preto and MEDICOM TOY Unveil 1000% Kimono BE@RBRICK

Martial arts makeover meets designer toy craftsmanship in this long-awaited release.

Nike Fits the Air Rift "Botanical/Team Red" With Elegant Floral Embroidery
Footwear

Nike Fits the Air Rift "Botanical/Team Red" With Elegant Floral Embroidery

Built with leather uppers.

Lotus Singapore Welcomes the Emira Turbo SE
Automotive

Lotus Singapore Welcomes the Emira Turbo SE

Featuring an AMG-sourced turbo engine that produces over 400 bhp.


'Animal Crossing' Turns the Crocs Platform Clog Into an Island Adventure
Footwear

'Animal Crossing' Turns the Crocs Platform Clog Into an Island Adventure

Just like a K.K. Slider encore, this release hits all the right notes.

Pauline Joins Hot Wheels Mario Kart Line in Dazzling Debut
Toys

Pauline Joins Hot Wheels Mario Kart Line in Dazzling Debut

Set to release July 24.

Astrology Meets Haute Horlogerie in Vacheron Constantin’s Latest Métiers D’Art Collection
Watches

Astrology Meets Haute Horlogerie in Vacheron Constantin’s Latest Métiers D’Art Collection

Spanning 12 distinct references, each spotlighting a different zodiac sign.

Big News Is Broken Over Dinner in New 'The Fantastic Four: First Steps' Clip
Entertainment

Big News Is Broken Over Dinner in New 'The Fantastic Four: First Steps' Clip

The film hits theaters July 25.

Porsche Previews All-Electric Cayenne with Record-Setting Hill Climb
Automotive

Porsche Previews All-Electric Cayenne with Record-Setting Hill Climb

Posting a time of 31.28s.

Tyrese Maxey and New Balance Deliver a Dual Drop of Performance and Style
Footwear

Tyrese Maxey and New Balance Deliver a Dual Drop of Performance and Style

From court to street balancing technology, comfort and style.

More ▾