Here's What Went Down at Hyperoom's SS26 Paris Fashion Week Showroom
Featuring the latest collections from THUG CLUB, Salomon, Project G/R and more.
Following last season’s debut, Hyperoom returned to Paris Fashion Week for the Spring/Summer 2026 season. Hosted between June 26 to June 30, the appointment-only showroom was rigged out with sleek and modular furniture from USM, offering a polished space for worldwide labels to unveil their work.
Hyperoom opened its doors to the public for a special Friends & Family day on June 26, and drew over 500 attendees throughout the day. Guests checked out exclusive drops including reworked Hypebeast Label hats and hoodies by KOZABURO, and joined raffles from BOY London and SSSTUFFF. Drinks and music were plentiful, as were unique offerings from seasoned Hyperoom brands such as THUG CLUB, Brazil’s Piet and Mass-Produced articles (MPa), as well as Liberal Youth Ministry and more.
From June 27 to June 30, the private showroom welcomed more than 150 buyers with the likes of Project G/R, the eponymous P. Andrade, TAEGLOBAL, Alpinestars RSRV as well as the titular Hypebeast in-house label and Hypegolf x POST ARCHIVE FACTION (PAF) being among the 15 brands showcasing their work.
In addition, Salomon and Hypebeast debuted the exclusive initiative “Road to the Future” — a project that gathered four emerging designers to deliver distinctive XT-Whisper remake creations. “Road to the Future” showcased the cutting-edge of Chinese creativity, which each reinterpretation providing a distinct vision for fashion’s evolution.
Check out more of Hyperoom’s SS26 PFW showroom above.
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