Lewi Brown’s Earls Collection Opens Its First Store in Sydney

Inviting you to explore the brand’s deeply personal take on sporting history and street-luxury.

Fashion
732 0 Comments
Save

Summary:

  • Earls Collection, founded by former athlete Lewi Brown, blends sporting nostalgia with luxury streetwear, rooted in personal legacy and resilience
  • Earls has opened its first physical store in Paddington, Sydney, offering a curated space where elevated design meets emotional storytelling

Earls Collection has always been more than clothing; it’s a deeply personal evolution of identity, legacy, and the pursuit of something greater. Now, the brand founded by former professional athlete Lewi Brown marks a new milestone with the opening of its first-ever physical space in Sydney’s Paddington.

Established in 2018, Earls Collection redefines sporting heritage through a lens of luxury, blending textures, materials, and silhouettes that pay tribute to both the past and the journey forward. Brown’s story sits at the heart of the brand. Named after his father and grandfather—both of whom carried the middle name Earl—the label honours family history while transforming personal loss into a narrative of resilience and creativity.

The new Paddington store reflects the same ethos. Expect a curated space where sporting nostalgia meets elevated streetwear, designed to feel intimate yet forward-thinking.

Take a closer look at the space above. If you haven’t already, read our latest interview with Brown, who talks us through the “For Earl” range.

Earls Collection
74 Oxford St
Paddington NSW 2021

 

View this post on Instagram

 

A post shared by EARLS (@earlscollection)

Read Full Article

What to Read Next

WORKSOUT Opens Its First Japanese Flagship in Tokyo's Aoyama
Fashion

WORKSOUT Opens Its First Japanese Flagship in Tokyo's Aoyama

The South Korean streetwear powerhouse steps into one of the city’s most competitive premium retail corridors.

MAAP Opens Flagship Cycling Performance LaB in Sydney
Fashion

MAAP Opens Flagship Cycling Performance LaB in Sydney

The brand’s ninth global store.

Sundae School Opens Its First Permanent Store in NYC's Chinatown
Fashion

Sundae School Opens Its First Permanent Store in NYC's Chinatown

Eight years after its founding in a nearby apartment, the boundary-pushing “smokewear” brand transforms a former accounting office into a Buddhist temple-inspired sanctuary.


FREAK’S STORE Gives Its SS26 NBA Collection a Vintage Textile Treatment
Fashion

FREAK’S STORE Gives Its SS26 NBA Collection a Vintage Textile Treatment

Highlighting cracked graphic applications and intricate team embroidery for a heavily lived-in aesthetic.

Anne Hathaway, Stanley Tucci Confirmed to Return for 'The Devil Wears Prada 2'
Entertainment

Anne Hathaway, Stanley Tucci Confirmed to Return for 'The Devil Wears Prada 2'

Joining fellow original cast members Meryl Streep and Emily Blunt.

Nike Unveils the Zoom Vomero 5 "Ochre"
Footwear

Nike Unveils the Zoom Vomero 5 "Ochre"

One for your summer rotation.

Everything Coming To Max in July 2025
Entertainment

Everything Coming To Max in July 2025

Led by the streaming premiere of ‘Sinners’ starring Michael B. Jordan.

Hot Wheels Unleashes 50th Anniversary 'Jaws' Set with Diorama Display
Toys

Hot Wheels Unleashes 50th Anniversary 'Jaws' Set with Diorama Display

Releasing July 24.

Bowers & Wilkins and Abbey Road Studios Launch Limited Edition 801 Loudspeaker
Tech & Gadgets

Bowers & Wilkins and Abbey Road Studios Launch Limited Edition 801 Loudspeaker

Celebrating a 45-year partnership, the release pays homage to the iconic studio’s legacy.

Ferrari Unveils 296 GT3 Evo, an Endurance Racer Sharpened for 2026 Debut
Automotive

Ferrari Unveils 296 GT3 Evo, an Endurance Racer Sharpened for 2026 Debut

Available as an upgrade kit for current 296 GT3 owners, featuring upgraded aero, cooling and suspension.


Nike Gives the Cortez a "Bred" Update
Footwear

Nike Gives the Cortez a "Bred" Update

Moving from the track to the basketball court.

Massive McLaren Mansour Ojjeh Collection Surfaces for Sale
Automotive

Massive McLaren Mansour Ojjeh Collection Surfaces for Sale

Including the final McLaren F1 in one-off “Mansour Orange.”

Moreporks Reworks New Zealand's Outdoors Legacy for the Streets
Fashion

Moreporks Reworks New Zealand's Outdoors Legacy for the Streets

The brand brings rugged heritage and sharp design to the streets with its latest FW25 release.

New Balance Taps Comme des Garçons HOMME for 2010 Makeover
Footwear

New Balance Taps Comme des Garçons HOMME for 2010 Makeover

Landing in minimal grey and cream colorways.

McLaren Offers Ultra-Rare Chance to Own a 2027 Le Mans Hypercar
Automotive

McLaren Offers Ultra-Rare Chance to Own a 2027 Le Mans Hypercar

Through its newly announced “Project: Endurance” customer partnership program.

Nothing Is What It Seems in Maison Mihara Yasuhiro's "Ordinary People" Spring 2026 Collection
Fashion

Nothing Is What It Seems in Maison Mihara Yasuhiro's "Ordinary People" Spring 2026 Collection

A tapestry of trompe l’oeil that speaks to the superficiality of today’s news cycle.

More ▾