Bentley Reveals the EXP 15: Its Vision of an Electric Future

Summary

• Bentley reveals redesigned Winged B, only fifth update in 106 years
• Bentley has unveiled the EXP 15, a full-size design concept showcasing its vision for future electric models
• The cabin features a three-seat layout, VR-based design, rotating passenger seat and tailgate lounge setup

Update:
Bentley has pulled the covers off the EXP 15, a new concept car unveiled at its freshly inaugurated Design Studio in Crewe. The full-size show car previews the marque’s first fully electric production vehicle, arriving in 2026 and serves as a bold statement of intent for Bentley’s future. Inspired in part by the 1930 “Blue Train” Speed Six, EXP 15 channels the spirit of grand touring with a modern twist, aiming to meld timeless proportions with next-gen materials, lighting and user experience. Though not destined for production, it gives enthusiasts and prospective buyers a tangible glimpse of where Bentley is heading.

With its long, uninterrupted bonnet line, upright illuminated grille, sculpted rear haunches and active aero elements, EXP 15 reinterprets Bentley’s classic design language for the EV era. The interior, imagined entirely in virtual reality, features a unique three-seat layout and fuses rich British textile traditions with digital innovation. Highlights include a transforming dashboard, rotating passenger seat and materials ranging from jacquard silk to 3D-printed titanium. The trunk even converts into a luxury tailgate lounge. Designed around an all-wheel-drive electric powertrain, EXP 15 balances performance, comfort and sustainability — core tenets for Bentley’s next generation of vehicles.

The reveal also marks the debut of Bentley’s new Winged B emblem, the first redesign in over 20 years. More sculptural and modern, the updated badge will adorn all future models starting with the 2026 EV. Inspired by the 1919 original, the redesigned emblem reflects Bentley’s evolving identity, rooted in heritage, but built for an electrified future.

Original Story: Bentley has introduced a redesign of its iconic Winged B emblem, marking the fifth update in the brand’s 106-year history. Created entirely in-house under Director of Design Robin Page, the new emblem embraces a modern aesthetic, featuring sharper, more dramatic wings and a jewel-like central “B” inspired by luxury watchmaking.

The redesigned wings drop the lower feathering for a cleaner, more sculpted shape, and the inner diamond pattern has been refined. The emblem’s centerpiece, the “B” centre jewel, is now standalone-capable, designed for use independently in digital and product contexts.

This emblem will make its full debut on July 8, when Bentley reveals a future vision concept car, previewing the next era of its design language. The new logo will also be celebrated during the opening of Bentley’s state-of-the-art Design Studio in Crewe on July 7.

Originally designed by F. Gordon Crosby in 1919, the Winged B has evolved sparingly over the decades, reflecting the company’s heritage while adapting to new eras. This 2025 version aims to signal Bentley’s commitment to simplification, precision and modern luxury, ahead of a new generation of handcrafted vehicles.