Le Labo's Beijing Heyuan Fragrance Laboratory Reimagines a Historic Mansion
The traditional Siheyuan-style building guides visitors on a sensory journey through the mansion, culminating at the central courtyard.
Summary
- Fragrance atelier Le Labo has opened another outpost in Mainland China, this time reimagining a historic Shiheyuan mansion to house its Beijing Heyuan Fragrance Lab. Comprising three main rooms and a central courtyard, the laboratory expands on Le Labo’s immersive brand strategy while highlighting the history behind the traditional venue.
Shortly after opening a Japanese outpost at a 145-year-old Kyoto home, Le Labo continues to expand its presence in the Asia Pacific region with a new Beijing Fragrance Laboratory. Marking its second Beijing location, the luxury fragrance atelier has set up shop inside the historic Beizi Mansion, a classic Siheyuan courtyard-style residence.
“The opening of the Beijing Heyuan Fragrance Lab represents our deep respect for this extraordinary city – this is a carefully presented brand layout that reflects our commitment to respecting Beijing’s cultural traditions and embracing the profound heritage of the traditional architectural style of Beizi Mansion,” said Deborah Royer, Global President and Creative Director of the brand. “On this land that has been passed down to this day, we hope that fragrance can become a medium to connect the spirit, while inviting people to return to themselves through the senses, providing moments of tranquility and exploration.”
The Chinese Shiheyuan architectural style is believed to have originated thousands of years ago, characterized by a central courtyard flanked by enclosing structures on all four sides. Le Labo integrates the traditional architectural venue into its experiential retail strategy, guiding visitors through different themed rooms focused on its various categories.
The first area, the Qi Shi room, draws its core inspiration from Chinese apothecaries and houses the label’s main personal fragrance line. Next, the Habitat room lies on the west side of the building, showcasing Le Labo’s home fragrances in a lounge area decorated with traditional furniture. Finally, the Jian Di room on the east wing features dressing room furnishings and a stone sink, dedicated to sampling body care products. The experience culminates in the courtyard, featuring traditional gardens and outdoor seating.
See the gallery above for a closer look at the Le Labo Beijing Heyuan Fragrance Laboratory.
