Eric Emanuel Marks a New Chapter With First Seasonal Collection
Evolving from dedicated shorts capsules and accessories drops, the New York-based designer presents his first ready-to-wear collection with a colorful SS25 lookbook.
Summary
- Eric Emanuel has unveiled its inaugural SS25 ready-to-wear collection, a comprehensive apparel line in place of its product-focused shorts and accessories drops.
- With the first installment available today, a second installment is set to arrive on June 6 at the brand’s web store.
NY-based sportswear designer Eric Emanuel‘s eponymous label is embarking in its next chapter with the unveiling of its first-ever full seasonal collection. Styled by Ian Bradley and photographed by Menelik Puryear, the hefty lookbook celebrates Emanuel’s energetic ethos and sense of humor with casual styling and bold hues for the summertime.
Comprising tailored essentials, colorful, textured knits, retro sports gear, branded underwear, and more, the label’s inaugural SS25 collection expands on its sports-focused aesthetic with playful colors and textures. A range of cable-knit shorts and zip-up hoodies is cast in off-white, minty green, deep blue, and yellow. Bradley layers these core pieces with stand-out tops, including a green cropped mesh jersey, emblazoned with a pink 91, and an orange and yellow tie-dye canvas shirt.
In other looks, Emanuel continues to evolve his signature shorts design with new materials, including green, pink, and brown pairs made from a plush knit. Summer stripes also make an appearance in chunky knit sets comprising button-up shirts and shorts in pink and yellow colorways. The collection is topped off with more elevated pieces, including classic Oxford-style shirting, denim shirts, and the linen track pants, which feature a contrast panel down the side legs.
The Eric Emanuel SS25 Collection launches first with the Summer Cableknit Shorts & Zip-Ups in Navy, Green & Yellow, Oxford Shirting in Blue, Pink and White, and Linen Track Pants in Brown/Blue, Green/Blue, and Ivory/Blue, today at the brand’s web store. The brand will subsequently launch its Striped-Knit Shorts & Button-Downs on June 6. See the gallery above for a deep dive into the lookbook.
