The North Face Launches SS25 Urban Exploration Collection
The new campaign shows the brand’s more forward-facing designs, while also highlighting functionality in performance materials and utilitarian features.
Summary
- The North Face has launched an SS25 Urban Exploration line featuring elevated streetwear-inspired gear from the outdoor brand.
- The brand has also opened a new Urban Exploration Concept Store in Hong Kong, which will carry the collection within the immersive boutique.
Along with a new North Face Urban Exploration Concept Store opened in Hong Kong, the outdoor gear manufacturer continues the spirit of its city-inspired line with a concrete-hued SS25 collection. Boasting wind-repellant and DWR water repellency, the range is at once highly functional, while exploring unconventional silhouettes and innovative transforming constructions.
One of the more stylistically innovative looks comprises the Energy Saving Plaid SS Shirt and the Zipper Plaid Shorts, both cast in elegant charcoal gray elevated check pattern. The plaid top features a panelled construction, snap pockets, and a zipper placket, while the bottoms showcase a white North Face logo on the side of one leg.
For a more protective option, the Lightweight Anorak Jacket is made with the brand’s WINDWALL windproof fabric and a grayscale color-block construction. For women, the Convertible Long Wind Vest offers an innovative solution, allowing wearers to detach the skirt to convert the dress style into a vest.
Among the basics, the brand offers new neutral logo tees, deconstructed t-shirts, and retro graphic tees. Other core styles include a futuristic Fabric Mix SS Polo (in two colorways), the dark gray Mountain Wind Vest with its numerous pockets, and the Woven Zipper Shorts, featuring an asymmetrical pocket placement.
The North Face SS25 Urban Exploration collection is available online at The North Face web store, at all North Face concept stores and The North Face Exploration Concept Store in Hong Kong.
