GEEKS RULE Celebrates 'The Substance' With New Collaboration
Offering a selection of apparel.
Summary
- GEEKS RULE releases a capsule celebrating The Substance
- Three T-shirts feature the film leads and a quote
GEEKS RULE celebrates the success of Coralie Fargeat’s The Substance with a collaborative capsule.
The drop features a total of three T-shirts, two of which highlight film leads Demi Moore and Margaret Qualley. Both options feature key images of the actresses, the film’s title, as well as their and Fargeat’s names. Meanwhile, the white title logo T-shirt sees a smaller print of the activator serum used in the movie, along with Moore, Qualley, Fargeat and Dennis Quaid’s name just below the title. Spread across the back is a one-liner from IndieWire’s review of the movie that reads “Absolutely f***ing insane.”
The Substance sees Moore as an aging movie star who utilizes a substance to create a younger version of herself, resulting in Qualley. Moore took home Best Actress at the Golden Globes, and the film was nominated for five Oscars.
Check out the capsule above. The GEEKS RULE x The Substance collab drops May 16 via Dover Street Market Ginza, the GEEKS RULE webstore and TOHO Cinemas Hibiya.
