Take an Official Look at G-SHOCK x BAKLAVA’s “Desert King” Watch Collab
Inspired by ancient archaeology and discovery.
Summary
- G-SHOCK and BAKLAVA have officially announced their collaborative GA-2100 watch, dubbed “Desert King”
- It features a brown-ocher case, a globe-grid dial and is inspired by archaeology and discovery
- Priced at $200 USD, the watch will be available starting August 27
Update (August 19): G-SHOCK and BAKLAVA by Action Bronson have officially unveiled their collaborative GA-2100AB25-5A “Desert King,” marrying G-SHOCK’s signature toughness with BAKLAVA’s bold, street‐inspired aesthetic.
The watch sports a transparent brown-ocher case and bezel, contrasted by khaki-toned brown-gray lug arms. Its dial features a globe-grid motif co-branded “BAKLAVA” and “Casio,” a fan-shaped day indicator at 9 o’clock, and a vivid red time display. On the caseback, an engraved world map and the phrase “BAKLAVA WORLDWIDE” underscore the piece’s global spirit.
Beyond its striking palette, the “Desert King” is engineered for adventure. Its carbon core guard construction and shock-resistant structure combine with 200 m water resistance, a 1/100-second stopwatch, countdown timer, five daily alarms and a Super Illuminator double-LED light.
Action Bronson describes the piece as “inspired by ancient archaeology and discovery,” evoking compasses, leatherbound journals and rugged terrains — “you’ll never be lost with the BAKLAVA ‘Desert King.’” Priced at $200 USD, it debuts August 27, 2025 on G-SHOCK and BAKLAVA’s official webstores.
Update (August 16): New developments surrounding Action Bronson’s BAKLAVA x G-SHOCK “Desert King” GA-2100 suggest that a release may be imminent. While the initial teaser in May offered a first glimpse of the collaborative timepiece, recent updates from Bronson’s Instagram have directed fans to sign up for notifications via the BAKLAVA website — hinting that launch details could drop soon.
The announcement is accompanied by an official video teaser featuring the California Kingsnake, a nod to the watch’s rugged and serpentine aesthetic. Adding to the anticipation, G-SHOCK’s U.S. Instagram account responded to one of Bronson’s posts with the comment, “It’s time!!” — further fueling speculation that the release is just around the corner.
These updates build on the original reveal, which showcased the watch’s translucent brown ocher case, globe grid dial with BAKLAVA and Casio co-branding, and a caseback etched with “BAKLAVA WORLDWIDE.” The “Desert King” is expected to be a U.S. exclusive, though international fans may still be able to purchase through select BAKLAVA-affiliated sites offering global shipping.
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Original (May 6): Action Bronson has unveiled the first look at the BAKLAVA x G-SHOCK “Desert King” GA-2100GA collaborative timepiece, following the success of the BAKLAVA Megastore pop-up. The watch features a brown ocher case and bezel, with a translucent material, giving it a distinctive finish. The lugs come in a brownish-gray khaki hue, adding contrast to the rugged design. Bronson shared an image of the watch on his wrist, further teasing future releases under the BAKLAVA brand.
The dial of the watch incorporates a globe grid pattern with BAKLAVA and Casio co-branding. A fan-shaped indicator at 9 o’clock displays the day of the week, while the hour, minute and seconds appear through a red window spanning the 3 and 6 o’clock positions. The face is framed by gunmetal-colored protectors with mirror-polish finishing, contributing to a utilitarian aesthetic.
On the caseback, the watch features a world map engraving, encircled by G-SHOCK’s signature technical markings, alongside the text “BAKLAVA WORLDWIDE”. This detail reinforces the watch’s global influence and ties to Bronson’s expanding brand. At the time of writing, no official release details or further specifications for the BAKLAVA x G-SHOCK collaboration have been announced.
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