Here’s What Went Down at Hyperoom’s FW25 Shanghai Showroom
Featuring the latest collections from THUG CLUB, Piet, EGO FETCH and more.
Following last season’s Spring/Summer 2025 unveiling, Hyperoom returned Shanghai Fashion Week for the Fall/Winter 2025 collections offered by a selection of worldwide labels.
Setting up at Changning District’s C.PARK, the appointment-only showroom took place from March 25 to March 29 and boasted a total of 13 exhibitors and brands. Both new and familiar labels appeared at Hyperoom, including long-time collaborator THUG CLUB, Project G/R, Brazil’s Piet and its Oakley partnership and the eponymous P. Andrade.
Tokyo-based LIBERE, Mass-Produced articles (MPa) and pH-1’s EGO FETCH showcased their fresh offerings, while Belgium’s Arte Antwerp returned following its Hyperoom SS25 debut. Outdoor gear experts Helinox and Chinese designer Dingyun Zhang also joined the showroom, while Hypegolf and POST ARCHIVE FACTION (PAF) brought over their latest Spring/Summer 2025 collection.
Following the showroom run, Hypebeast invited the Hyperoom China community for a Friends & Fans Day, teaming up with XIN TOKYO to bring over Japanese brands DISCOVERED, el conductorH and RequaL. Attendees also took on Squid Game’s Dalgona candy challenge for a LIBERE giveaway, as well as checked out EGO FETCH’s 3D-printed eyewear and Project G/R’s exclusive limited edition T-shirts.
Check out more of Hyperoom’s FW25 Shanghai Showroom above.
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