Maison Martell Gallops Into the Lunar New Year With Two Exquisite Horse-Themed Cognacs
The French cognac house blends heritage and artistry to celebrate the 2026 Zodiac cycle.
Summary
- Maison Martell is celebrating the Year of the Horse on February 17, 2026, honoring founder Jean Martell’s history of exploring Cognac on horseback
- The Cordon Bleu Lunar New Year Limited Edition features calligraphic artwork by He Datian, highlighting a blend sourced primarily from the Borderies cru eaux-de-vie
- The ultra-exclusive L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval is limited to 500 units and features a Baccarat crystal decanter with a red crystal horse’s head stopper
Maison Martell is ushering in the Year of the Horse on February 17, 2026, by celebrating its deep-rooted history with this noble creature. The connection is intrinsic: the first character of Martell’s Chinese name, Ma (马), translates to “horse,” and founder Jean Martell famously explored the Cognac terroir on horseback starting in 1715.
The Martell Cordon Bleu Lunar New Year Limited Edition features artwork by contemporary artist He Datian. His calligraphic style makes a horse emerge from the brand’s Chinese characters, capturing the house’s audacious spirit. This iconic blend, largely sourced from Borderies cru eaux-de-vie, offers rounded notes of orchard fruits and spices.
For collectors, the L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval represents the pinnacle of luxury. Cellar Master Christophe Valtaud selected rare Grande Champagne eaux-de-vie from previous Years of the Horse to create a profile rich in candied fruit and honey. Housed in a Baccarat crystal decanter with a red crystal horse’s head stopper, only 500 units are available worldwide.
The Martell Cordon Bleu Lunar New Year Limited Edition by He Datian is available via ReserveBar and at select US retailers for a retail price of $266 USD. Meanwhile, the L’Or de Jean Martell Zodiac Edition – Assemblage du Cheval will be sold in select markets and ReserveBar for a retail price of $12,500 USD.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
