Quadro Creations Launches Collectible 'Mini Fiodor' in São Paulo

Summary

• Quadro Creations launched the Mini Fiodor bag via an exclusive, custom-built vending machine at Notthesamo Café in São Paulo.
• The bag is sold in a blind-box format with three random colors, encouraging customer exchanges and making the piece a collectible item within the Quadro’s universe.
• This strategy aligns with the brand’s philosophy of balancing the playful and the rational.

Quadro Creations has opened a unique experience in São Paulo, transforming the act of shopping into an interactive cultural event. The brand installed an exclusive vending machine at Notthesamo Café, offering its new Mini Fiodór bag in a blind-box format. This activation is QC’s bold physical manifesto, asserting that the future of fashion lies not just in product design, but in tactile experiences that awaken the senses.

The Mini Fiodór arrives in three colors, dispensed randomly and intended to “incentivize exchanges between customers and make the piece a collectible item within the Quadro universe”.

The idea for the vending machine was organically conceived during a trip to Japan, aligning with the brand’s experimental spirit. Lucas Borges, creative director of the brand, states that the duality of the project is key: “I see the importance of balancing the playful and the rational within Quadro’s universe, and fashion allows this transit between concrete and the imaginary, and this duality is what gives body to projects like this”. The blind-box format symbolizes a return to human interaction and the instant community reaction.

Ultimately, this initiative serves as a cultural activation designed to create a lasting memory and legacy for Quadro’s community. By inviting the public to engage with the accessible vending machine, Quadro Creations aims to deepen the affective connection, showing that the brand is “accessible, alive, and open”.