Hit the Virtual Racetrack With BOSS and Aston Martin's F1 Team
Fernando Alonso and Lance Stroll guide players through a high-octane virtual experience.
Summary
- The three-dimensional experience takes gameplay racing to the next level with interactive challenges.
- You can try it now at BOSS flagship stores in London, Paris, Düsseldorf, Barcelona, Las Vegas, Dubai, and Singapore.
The F1 season is heating up — and BOSS wants you in the driver’s seat. The German label has joined forces with the Aston Martin Aramco Formula One Team for an immersive new experience that puts the thrill of racing right in front of your eyes.
Powered by Apple’s Vision Pro, the BOSS x Aston Martin F1 virtual experience takes video-driven gameplay to a whole new level. With drivers Fernando Alonso and Lance Stroll leading the charge, players dive into an interactive world of fast-paced challenges and sleek visuals inspired by the adrenaline of the track.
The experience sharpens your focus through three-dimensional puzzle games before taking you inside the cockpit for a close-up look at race car engineering. The finale? A seat inside the AMR25 for a high-octane lap that feels almost too real.
You can now try the BOSS x Aston Martin F1 virtual experience at BOSS flagship stores in London, Paris, Düsseldorf, Barcelona, Las Vegas, Dubai, and Singapore. Take a closer look at the game graphics above.
