Casablanca’s Beach Club 2025 Campaign Is a Retro Fever Dream

The Casablanca Beach Club 2025 campaign is inspired by the sensation of waking from a nostalgic dream of a beach. The collection captures the essence of obscured nostalgia, blending hazy yet vivid recollections with a summery palette that transitions from deep inky blues, through shades of pink to vibrant orange —  reminiscent of nature’s ever-changing canvas as depicted in the sky, thus perfectly encapsulating these picturesque, fleeting moments in a wearable form.

Shot by Jeremy Soma in Tenerife, the campaign exudes a dream-like appeal with Soma’s unique approach to color, depth and composition. The rugged, black sand landscape of Tenerife contrasts with the idea of a pristine beach, enhancing the theme of obscured nostalgia. Classic elements such as a vintage Mercedes convertible and outstretched ocean views further accentuate the collection’s evocative and adventurous spirit.

The lineup showcases versatile pieces designed for beach outings, country clubs and dinners alike. Both modeled by Julia Pacha, the campaign also highlights key pieces featuring an ombré effect, such as a button-up knit dress and the ruched, cropped polo and matching shorts.

In addition, a gradient monogram adds a contemporary twist to Casablanca’s signature prints — a feature that can be spotted on a short-sleeve linen shirt and pant set on Teo Abihdana, a long-time friend of the brand. This motif extends to other items such as a kaftan and a surfboard, underscoring the travel and vacation theme. Signature silk shirts and scarves – adorned with hand-painted scenes created especially for this collection – as well as the brand’s crochet separates further tie back to the capsule’s overarching narrative.

Check out the Casablanca’s Beach Club 2025 campaign in the gallery above. The collection is now available via the brand’s website and select retailers.