UNIQLO's Tate Modern Pop-up Will Celebrate the London Gallery's 25th Anniversary
From May 9 until mid-September, the Uniqlo Tate Shop will offer customizable products and special collaborative releases with Tate Modern.
Today, UNIQLO has been announced as an official partner for the renowned Tate Modern gallery’s 25th-anniversary celebrations. In conjunction with special workshops and programs, the celebration will entail a season-long pop-up run by the Japanese retailer.
The massive London museum, which occupies a renovated industrial building on the Thames River, will host the UNIQLO Tate Shop and its related activations from May 9 to September 16. The space will offer exclusive Tate Modern x UNIQLO merch including special tees with graphics from artists including Louise Bourgeois, Ayoung Kim, and Salvador Dalí. T-shirt previews depict iconic works such as Bourgeois’ bronze spider and Salvador Dalí’s lobster telephone with UNIQLO x Tate Modern cobranded logos. In addition to the limited-edition releases and a curation of in-line products, UNIQLO initiatives like UTme! will offer visitors personalized T-shirts and embroidery.
Tate Modern’s birthday weekend on May 9 to 14 will include special talks, workshops, tours, and free experiences, anchored by interactive art installations and live performances. Inspired by UNIQLO’s LifeWear philosophy of “Art for All,” the brand will also lead creative workshops starting at the birthday weekend.
According to UNIQLO-parent Fast Retailing, last year the brand extended its 2016-born partnership with Tate until 2029. In 2021, the partners initiated the interactive UNIQLO Tate Play program, and last year, UNIQLO’s UT line released the Curated By Tate collection, which reimagined a group of abstract works as t-shirt graphics.
Visit the Tate Modern website for up-to-date information on the forthcoming events at the gallery.
