AJOBYAJO Explores Unconventional Streetwear in FW24 "THE CHAIN" Collection
The Seoul-based brand continues to challenge fashion norms with eclectic designs.
AJOBYAJO‘s Fall/Winter 2024 collection draws inspiration from Taiwanese photographer, Chien-Chi Chang‘s powerful body of images, dubbed “THE CHAIN”.
The collection features two distinct color palettes: a cool sea-inspired range of blues and greys as well as a warm earth-tone series in beige and brown hues. Both ranges are doused in a vintage-washed effect, which imbues each piece with added depth and character. The lineup showcases AJOBYAJO’s innovative approach to streetwear, blending unconventional materials and bold designs. Standout items include pants adorned with faux fur, pigment-washed T-shirts and tracksuits emblazoned with the brand’s logo. Jackets boast multiple cargo pockets, emphasizing functionality without sacrificing style. Among the range, a particularly striking piece features pants that combine leopard, camouflage and textured patterns.
The designer emphasizes the brand’s mission to challenge Seoul’s conservative fashion framework, pushing boundaries and showcasing a unique style. This rebellious spirit is further amplified in the lookbook, which stars heavily tattooed models that lend an edgy, urban vibe to the collection.
The AJOBYAJO FW24 collection will be released in five drops, with the first delivery coming on August 1 via the brand’s official website.
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