SKIMS Mens is For "EVERY BODY"
Per Kim K, “anyone can be a SKIMS man.”
SKIMS is continuing to expand and evolve its menswear selection, now unveiling the Mens Shop’s latest “EVERY BODY” campaign. Shot and directed by longtime brand collaborator Vanessa Beecroft, the campaign spotlights an ensemble casting of 40 men, explicating the fact that SKIMS is, indeed, for everyone.
“In the same way anyone can be a SKIMS woman, anyone can be a SKIMS man too,” said Kim Kardashian in a statement. “Regardless of lifestyle, age or body type, everyone should feel their most comfortable and confident in their everyday essentials.”
With that sentiment at the forefront of the campaign, SKIMS tapped a range of models – including baristas, hospital workers, surfers, skaters, auditors and insurance salesmen – to flex the new foray.
The Mens Shop includes foundational pieces and everyday basics as well as base layers. Everyday essentials surface in three colorways – brandy, fawn and pacific – with underwear arriving in neutral shades of vapor, talc and mirror. Elsewhere, SKIMS Sport introduces a new boxer brief that lands in the core colorways and a new steel blue hue.
Rounding out the range is a lineup of loungewear, spanning a Terry Fleece crewnecks, hoodies and straight-leg pant silhouettes, as well as the plush Fleece Lounge collection – all of which land in core colorways.
Shop the SKIMS Mens Shop exclusively on the SKIMS webstore beginning on Wednesday, May 8, at 9 a.m. PST.
