ICECREAM Gears up For Summer With First Delivery of Summer 2024
Featuring a selection of summer staples inspired by taking summer vacation in opulent style.
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Pharrell Williams‘ ICECREAM label is gearing up for a scorching hot summer with the release of its first delivery for the season. The Summer 2024 collection arrives just as the warmer season is around the corner, taking inspiration from the opulent lifestyle during summer vacation.
Continuing to pay homage to the brands’ heritage, the pieces subtly feature ICECREAM’s whimsical iconography. From the running dog to the dripping ice cream cone, all the brand’s signature motifs are coded with summer, taking inspiration from the airy and breezy aesthetic reminiscent of a coastal breeze. The “Holey Moely” knit features a perforated jacquard texture on lightweight jersey, while the “Hiker” shorts and “Warm Up” jersey are integrated with mesh detailing for added breathability. “Palms” woven shirt adds to the collection’s chic vibe while the “Pearl” jean shorts with “Pearl Beads” t-shirt is all about sophistication as it is adorned with pearl rivets gold color encasings, shaped like the iconic Running Dog logo.
ICECREAM Delivery 1 is now available at all U.S. flagship stores and online.