Hypebeast Flea New York Vendor Spotlight: Mama Yoshi Mini Mart
A traveling pop-up turned thriving counter-service food establishment and convenience store that’ll be serving up onigiri, musubi, breakfast burritos and sandwiches at Hypebeast Flea New York.
Ahead of Hypebeast Flea New York on May 18 and 19, Hypebeast is spotlighting each of the event’s more than 30 vendors by giving an overview of their practice, their inspirations, and what they plan to bring to the event. Hypebeast Flea New York is free to attend — RSVP HERE
A traveling pop-up turned thriving counter-service food establishment and convenience store, Mama Yoshi Mini Mart serves everything from onigiri and musubi to katsu and karaage from their sunny, Konbini-inspired corner spot in Ridgewood, Queens. Founded by Yukiko Muneyasu and Miles Tickler, Mini Mart’s culinary creations are inspired by everything from the dishes cooked by Muneyasu’s mother, Yoshi, to the feeling of the Japanese fast food she’d eat growing up, to several of her and Tickler’s original dishes — a compelling mix that earned Mini Mart Eater’s “Best Pop-Up Turned Restaurant” award in 2023. Expect Mini Mart’s Hypebeast Flea offerings to include the aforementioned onigiri and musubi and a variety of their signature burritos (vegan and gluten-free options will be available as well). See below for what else you can expect from the MYMM crew.
Explain your brand to people who may not know you yet.
Mama Yoshi Mini Mart is an eatery that is loosely based on a Japanese convenience store (konbini). We also have a small made-to-order menu. The goal is to meet the demand of busy folks on their way to work or the park, and those who want to chill and enjoy a meal in the space. A small pantry is available to supplement home cooking needs. We try our best to make a comfortable and fun experience for the customer with an open kitchen conducive to conversation and interaction. We are known for our rotating onigiri flavors that change with seasons and the big boi portions of our menu items :)
What about New York inspires you the most?
We are privileged to be surrounded by such a huge variety of culture and experience in this city. It’s hard not to be inspired all the time! The people and the camaraderie — you constantly strive to grow with your peers.
What have you got planned at Hypebeast Flea New York?
We’ll have onigiri, musubi, breakfast burritos and sandwiches. Stuff you’ll be able to walk and eat while scoping gear and wares from all the vendors! There will be a selection of drinks, candies and snacks too.
What other vendors are you looking forward to checking out at Hypebeast Flea New York?
FSP Outdoors, Extra Vitamins and our neighbors at Lichen! Excited to discover vendors new to us as well!
