Pepsi Takes Over Iconic Global Landmarks to Unveil New Logo

The first rebranding in 14 years.

Food & Beverage 
9,056 Hypes 2 Comments

Undertaking its first visual identity change in 14 years, Pepsi now unveils its brand new logo update as it gears up to support a range of cultural moments throughout 2024.

Embracing its “Thirsty for More” ethos, which champions any form of unconventional pursuits of enjoyment, the brand has taken over iconic landmarks with larger-than-life digital installations showcasing the revamped logo in various settings. In London, Pepsi appears beside The O2 arena — in line with its long-standing support for music acts — with the view from nearby cable cars seeing the inflatable cans rise from the River Thames followed by a light show.

A hot air showcase, comprised of over 70 balloons, flew over the vibrant skylines of Warsaw, Poland, and Ho Chi Minh, Vietnam whilst the can stood tall at the UNESCO heritage site AlUla in Saudi Arabia, Egypt’s River Nile, and Ain Dubai as well as channeling the immersive technology at a number of other locations, including an interactive digital mural in Australia.

The logo refresh itself is an ode to the ubiquity of its predecessors. As well as revisiting the past to honor its rich legacy, it looks forward by incorporating modern elements whilst not compromising its core identity. An updated palette introduces Electric Blue and Black boasting a contemporary spin to its classic color scheme and the signature Pepsi pulse is elevated to evoke a “ripple, pop and fizz” look.

Throughout its logo evolution from the ‘90s until now, the Pepsi text has been located outside of the signature blue, white, and red globe. As part of the design process for this visual change, the brand asked its fans to draw the logo as they remember it, and despite not being inside the globe for over 30 years, the majority included the text within — inspiring Pepsi to bring it back to its origins. Speaking on the process of the new logo, VP, Global Brand Marketing, Carbonated Soft Drinks at PepsiCo Eric Melis says, “When we reviewed our new look, we responded to that deep love of our history and tapped into that nostalgia with a firmly modern twist.”

Check out Pepsi’s digital installations in various global cities in the video above. Stay tuned for the brand’s upcoming collaborations with its global ambassadors throughout the year on its official Instagram.

Read Full Article

What to Read Next

Ross Caliendo's Naturalistic Paintings Take over the Gloucester Arts Club
Art

Ross Caliendo's Naturalistic Paintings Take over the Gloucester Arts Club

Curated by WOAW Gallery’s Kevin Poon.

Thom Browne Is Taking Over the Home With New Bedding Collection
Design

Thom Browne Is Taking Over the Home With New Bedding Collection

In collaboration with Frette.

Maurizio Cattelan to Unveil First Gallery Exhibition in Over 20 Years
Art

Maurizio Cattelan to Unveil First Gallery Exhibition in Over 20 Years

Opening at Gagosian New York on April 20.


New Balance Unveils "Reimagined" 550 With a Vintage Take
Footwear

New Balance Unveils "Reimagined" 550 With a Vintage Take

Expressed in three different colorways.

Nike Lunar Roam Dons “Pink Sherbet” for a Fresh Summery Spin
Footwear

Nike Lunar Roam Dons “Pink Sherbet” for a Fresh Summery Spin

Vintage sole, vibrant soul.

HELIOT EMIL FW24 Speeds Into Motorsports With Swollen Gear
Fashion

HELIOT EMIL FW24 Speeds Into Motorsports With Swollen Gear

The brand’s second collaboration with Alpinestars delivers several 1-of-1 designs repurposing on-road equipment.

Gunther Werks Remastered 1996 Porsche 911 To Fetch $1.3M USD at Auction
Automotive

Gunther Werks Remastered 1996 Porsche 911 To Fetch $1.3M USD at Auction

Notably the first of only 25 Sport Touring “Chelsea Grey” commission examples.

AELIZA Expands Its Horizons With New Womenswear Drop
Fashion 

AELIZA Expands Its Horizons With New Womenswear Drop

Delivering thick-cut hoodies, mock neck tops, and more.

Early 2000s Color Blocking Hits the New Balance 550
Footwear

Early 2000s Color Blocking Hits the New Balance 550

Expressed in two different examples, each featuring era appropriate patent leather construction.


Best New Tracks: ScHoolboy Q, Miley Cyrus x Pharrell and More
Music 

Best New Tracks: ScHoolboy Q, Miley Cyrus x Pharrell and More

Enjoy the weekend with these music projects.

adidas Y-3 S-GENDO RUN Crafts Elegance in Motion
Footwear

adidas Y-3 S-GENDO RUN Crafts Elegance in Motion

Advancing the legacy with a bold new silhouette.

Pop Trading Company Unveils Second SS24 Drop
Fashion

Pop Trading Company Unveils Second SS24 Drop

Drenched in bright colors and gradient palettes.

Step Into Summer with Nike Air Force 1 Wild “Sesame”
Footwear

Step Into Summer with Nike Air Force 1 Wild “Sesame”

Classic comfort meets textured charm and earthy palette.

New ‘Kaiju No. 8’ Trailer Previews Theme Songs by YUNGBLUD and OneRepublic
Entertainment

New ‘Kaiju No. 8’ Trailer Previews Theme Songs by YUNGBLUD and OneRepublic

Set to premiere on X this April 13.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.