Fiori Golf Presents Its Winter 2024 Collection

Although winters in Southern California may lack the bite of colder months in the Midwest or East Coast, anyone who’s familiar with the area will know that mornings and evenings require strategic layering. So for Fiori Golf, an upstart golf brand mixing Italian charm with a laid back surf attitude, the concept of a winter collection is more about versatility than pure weather protection.

Floral patterns are a reoccurring design element for Fiori, whose name means flowers in Italian, and its latest winter collection is no exception. But as always founder Anthony Wagner looks to do floral patterns differently. This brings us to the highlight of the collection: the knitwear with oversized jacquard artwork. Arriving in vest or long sleeve variations, either piece is ideal for those chilly mornings which turn into sunbaked afternoons. The tech hoodie is another favorite and a staple item in the Fiori rotation, an item which blurs the lines between golf and activewear. Micro fleece offers just enough insulation while the raglan sleeves allow the upper body to move through the swing without impediment. The Fiori logo, a ball enveloped by a budding flower placed atop a tee, is branded on the center chest.

You can browse the full collection now on Fiori’s website.