The Row FW24 Doubles Down on Clean Signatures
Taking to tailoring as its heart and soul.
Since its 2006 creation, Mary-Kate and Ashley Olsen’s brand, The Row, has pervaded the luxury fashion world with its commitment to clean, mature dressing. With its continued growth and reserved seat on the Paris Fashion Week calendar, the label has become a celebrated entity that epitomizes quiet luxury (well before quiet luxury was a buzzy fashion term). Now, the label is furthering its catalog with the new Fall/Winter 2024 collection that doubles down on clean signatures.
For the latest season, it is clear that tailoring serves as the heart and soul. Although an exaltation is not necessarily a different strategy when looking at the brand’s history, it is nice to see how the design style is met with new tweaks and character. Across menswear and womenswear, tailored pieces come to the forefront in pieces like double-breasted and single-breasted suiting, overcoats, wrap-coats and refined pants. Regardless of the specific garments, Mary-Kate and Ashley Olsen’s latest binds to the precision of sleek lines and contoured silhouettes – moving away from looser archetypes that permeated previous collections.
Another key area of the collection is dresses, which lean on sleek, tailored notes just as much as they do eye-catching constructions. For example, you’ll find the slightly sculptured Kamil Dress, which is fit for a day at work that moves into dinner or the glittering gold Louane dress that’s ready for lights.
Whether it be suiting, dresses or even knitwear, The Row’s confident dressing is exalted by the catalog of textiles that span wool, leather, cotton and sequin fabrics. Take a look at The Row’s FW24 collection in the gallery above.
