Following its first seasonal drop, Paul&Shark has traveled to the Tuscan hills for its Fall/Winter 2023 campaign. Shot by Italian photographer Giampaolo Sgura, the images follow a loving story of fatherhood and see Irish actor Pierce Brosnan and his son Paris connect in the Italian countryside.

The 007 actor appeared in four James Bond films in the late ’90s and early ’00s, making a name for himself through action-packed cinema that dangles on the edge of danger.

Brosnan is a family man in Paul&Shark’s FW23 “A Father and Son Tale” campaign, hitting the streets of Tuscany in the brand’s most recent collection. He drives a vintage car in ribbed blue knitwear, while Paris wears padded outerwear and high-neck layers.

Elsewhere, the Brosnan family relaxes in nature, playing cards on checkered blankets in cable knit pullovers and pale blue shirting. The campaign reflects Paul&Shark’s core values, establishing itself in the Brosnan family tree.

Take a closer look at the campaign above. Paul&Shark’s FW23 collection is available to shop now via the brand’s website.

Elsewhere, Sarah Burton exits Alexander McQueen.