Milan's Antonia Heads Into the Jungle for Pharrell Williams x Moncler Drop
Seeing hilled meadows and growing leaves take over the flagship store.
Last week, Moncler kicked off Milan Fashion Week with a bang, staging an immersive event to reveal its latest collaboration with Pharrell Williams. The night was packed with entertainment, taking over Portrait Milano with grass-clad installations and an exclusive live performance.
The collection is destined for high-end exploration, inspired by glamorous camping experiences. Milan’s Antonia retailer received special treatment, taking over its expansive flagship store to celebrate the launch. Moncler set the stage with gigantic mounds of grass to lift Williams up high, while Antonia’s elegant flooring was covered in natural greenery.
Trees and flowers bloomed inside the space, seeing hilled meadows boost Antonia’s clothing displays. Chairs, baskets, and lanterns were enchanted by coordinating decor while dangling leaves grew atop shelves housing the duo’s “glamping” collection.
Take a look inside Antonia’s new installation in the gallery above and visit the store now at Via Sant’Andrea, 10 in Milan, Italy.
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