Committed to celebrating youth culture in Amsterdam, La Fam considers itself more than just a clothing brand, but rather, a community that unites local youths through creative disciplines and likeminded events. For this collaboration, La Fam reimagines an all-white GMA S2100 with ’90s-inspired doodles and graffiti-style lettering in a vivid color palette. “We Start And End With The Fam” is a phrase that encapsulates the label’s philosophy, now emblazoned on the watch strap, and accompanied by a motif of Rico, the brand’s mascot.
Starting September 13, the G-SHOCK x La Fam GMA S2100 watch will be available via La Fam’s official webstore in limited quantities. Those who are interested can keep an eye out on the label’s social media and website for updates regarding the watch’s price point and availability.
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Elsewhere in watches, HYT reiterates the Conical Tourbillon in Titanium Blue.