EYTYS Take a Trip to Accra for FW23 Campaign

Offering a taste of the city’s vibrant creative scene.

Fashion
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Aside from its vision for contemporary wares that span sleek street silhouettes and eye-catching footwear, EYTYS has a knack for enticing visuals. Now, the brand has revealed its new Fall/Winter 2023 campaign, and to do so they trekked down to Accra, Ghana.

By positioning its latest campaign in the Ghanian capital, the brand wanted to offer a look at the multifaceted creatives like dancers, designers, artists, musicians and more that make up the colorful coast city. To bring the campaign to life, EYTYS enlisted the help of Accra-born photographer/filmmaker, David Nana Opoku Ansah to lead the campaign. By doing so, the images are filled with endless freedom, color, contemporary touches and focus on youth culture that defines Ansah’s work.

Of course, the campaign showcases a look at the FW23 ‘Keep playing keep dancing’ collection, which consists of graphic knitwear, leather blazers, button-down shirts, cropped tees, track pants and more. Out of the images, collection highlights include a graphic print knit vest and a leather blazer complete with worn-effect detailing.

Take a look at the new campaign in the gallery above. EYTYS FW23 collection is available now online.

In other news, Fenty x PUMA returns with a fresh take on the classic sneaker, the Avanti. 

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