B&O’s BeoVision Harmony TV Is Now Available in 97-Inch

The brand’s largest screen size to date.

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Bang & Olufsen has expanded its BeoVision Harmony offerings with a 97-inch model — the largest screen size the brand has ever released.

Featuring an OLED display that boasts 3840 x 2160 pixels and 4K resolution, the 97-inch TV screen is not only spectacular in size, but also the show it puts on. When not in use, the TV rests behind a luxurious-looking wood and aluminum cabinet, sleekly designed to incorporate into living spaces. When it’s “showtime,” the 2.15-meter-wide TV emerges from behind in a swift yet elegant unfolding action — all at a touch of a button.

To heighten the immersive viewing experience, B&O also recommends pairing the BeoVision Harmony with a set of Beolab 28 speakers for sharper stereo, and an even more powerful bass output.

Priced at $63,000 USD, the 97-inch option is currently only offered with Light Oak covers. For more information, visit B&O’s official website.

In case you missed it, Apple is reportedly designing an ‘Apple Watch X’ and Home Depot has a $4k USD smart door in this week’s tech roundup.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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