&Tradition's Copenhagen "House" Takes Visitors on a Colorful Journey
Across four floors, 30 rooms each tell a story behind some of the brand’s oldest and newest designs.
On a road that borders Copenhagen’s Kings Garden, &Tradition has created a space that tells the story behind some of its oldest and newest designs – from a room dedicated to Verner Panton’s Flowerpot lamp, to an illustrative “theatre” conceived by Spanish designer Jaime Hayon.
Nicknamed the “House”, the space feels much more in keeping with a home than it does a showroom. &Tradition’s spatial design team has thoughtfully devised a scheme that sees each room take on its own personality, yet ensures it all feels entirely cohesive as a whole – from a light and bright archival area, to a moody-toned bedroom. Overall, the concept for the spatial design is rooted in story telling, and each of the rooms are inspired by the products set inside them, or the journey through which they came to be.
A View Of The Entrance To The Space
Visitors enter the house through a courtyard. You can either continue through for an alfresco coffee at the Lille Petra cafe, or turn left and head inside. Once there, an impressive atrium and winding staircase connects the four floors. This space is minimal in its own decoration, in order to frame the individual personalities of each of the rooms leading off it.
Throughout, colors are varied – olive greens, deep blues, warm burgundies feature prominently, while quieter moments are created through the use of soft lemons and off-whites. Spectacles provide bold moments, with a key scene arriving in the form of a chandelier created from a cascading array of the brand’s iconic Flowerpot pendant lamps, designed by Verner Panton. Elsewhere, longtime collaborator Jaime Hayon has created a scene upon which his new homeware designs are displayed, alongside a vitrine filled with objects that he’s collected on his travels.
A designated “apartment” allows visitors to feel as though they have walked into a real, homely space, and has been designed as such. Eclectic elements are meant to draw people in, because that’s exactly the way you’d collect and live amongst objects in your own home.
Impressively, the team has also opened up its archives of original drawings. Many of these come from the families of the late designers that they work with – such as Hvidt & Mølgaard and Arne Jacobsen. Named the “Arkheia” room, the space houses the history of many of the brand’s reissued design classics, offering a context to how they came to be.
Inside The Arkheia Room
Inside The Arkheia Room
Inside The Arkheia Room
New products and line extensions are dotted around the rest of the house, too, coming from the likes of Space Copenhagen, Hee Welling and Anderssen & Voll. It is also a key moment for &Tradition to showcase themselves as a brand that goes beyond furniture and homewares, and branches into lifestyle. In the so-called Mnemonic room, a new scented products range of the same name is displayed, and has been designed in collaboration with All the Way to Paris. The line, which officially launches in August, is based on the idea of creating “new rituals and traditions within the house”, and makes use of natural notes and scents.
&Tradition opened up the doors to its revamped space on the occasion of the 3daysofdesign festival in Copenhagen, which took place earlier this month. For more design from the region, check out the latest from fellow Danish furniture brand GUBI, which has just revealed the new Aspide Lamp by Gianfranco Frattini.
