For Hennessy X.O’s three-part collaboration with Kim Jones, the luxury brand headed to FLANNELS London to exhibit its futuristic products in a sleek pop-up space. As part of the on-going celebration, Hennessy X.O expanded its take-over of the flagship store, hosting an exclusive launch party for fans earlier this month.
Immersing guests into the rich legacy of the brand, the experiential event delivered special installations, drinks and award-winning music. To mark the occasion, FLANNELS saw a cognac-toned transformation from the outside in, where its bespoke wrap-around screens – across the facade of the store and event space – set the scene with branded graphics.
In true Hennessy X.O style, the affair kicked off with a menu of innovative cocktails featuring a berry flavored “Sweet Notes” martini and on-the-rocks “Wood Crunch” short. As well as offering experimental takes on its cognac flavor profile, the mixologists showcased the new Hennessy X.O x Kim Jones limited-edition carafe in action against the backdrop of the motion graphics.
Before the anticipated Knucks performance, DJ AAA took the stage spinning his typical selections in R&B, amapiano and dancehall. Knucks took over with high-energy, performing a set list of classic and recently dropped tracks including Alpha Place favorite “Hide and Seek” and 2019 single “Home.”
Take a look at the recap of the event above.
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