You Must Create Develops Sustainable Essentials Line, YMC EARTH

Jeans, fleeces, sweats and tees are all served in earthy hues fit for a modular wardrobe.

Fashion 
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We can all do our little bit to make more conscious clothing choices, and now You Must Create is making it that bit easier with the launch of YMC EARTH.

Using natural, organic, and recycled materials, YMC EARTH is a capsule that’s set to become a permanent part of the You Must Create universe — offering sustainable alternatives to Fraser Moss and Jimmy Collins’ label’s essentials designed over the years.

Furthermore, each piece is “modular.” Essentially, this means you can mix and match the items to create your own look, an approach to dressing that in itself is sustainable. Lastly, all the products are made in Portugal, obtaining and working with sustainable credentials including GOTS, OCS, GRS, OEKO-TEX and social accountability.

As for the clothes, specifically, YMC EARTH comprises 12oz organic cotton twill workwear-inspired Keaton trousers, Tearaway Jeans in an organic cotton selvedge, the label’s “Almost Grown” sweater now in striped organic terry cotton, organic cotton and hemp loopback Schrank sweaters in muted earthy tones, fleece jackets, polos, and sweatpants.

Take a look at the campaign above — which features You Must Create’s friends and family wearing YMC EARTH in ways which suit them best — and shop the collection online or in-store now.

In case you missed it, check out London’s newest menswear destination: htown.

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