Nike Has Tapped UK Rapper Jeshi to Give Away Free Air Max Pulse’s in London
Posting up in a Soho-based corner shop.
Last weekend, Nike linked up with rising UK rapper Jeshi in London to reveal a brand new Swoosh silhouette: the Air Max Pulse.
The London-based musician — who is fresh off the back of dropping his new album Universal Credit – hosted his very own pop-up called “Eurozillions,” named after the UK tour he has just begun. With this in mind, Jeshi took over a shop in Soho, London, to give away unreleased Nike sneakers to fans over the counter.
Presenting the all-new Air Max Pulse, the sneaker arrives in a clean white and red colour scheme. As a whole, the shoe is the natural successor to the Air Max 270 — a style that saw its most popular era arrive in 2018. Designed with a breathable mesh upper, the sneaker is also complemented with leather overlays that wrap around the lateral sides and toe box.
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Additionally, the Pulse features a slew of Swoosh placements, while a new Air Max branding motif hits the rear heel counter. Rounding things off, the forefoot includes a textile-wrapped, Air-assisted, point-loaded midsole that sits alongside a sturdy rubber outsole.
You can take a closer look at Jeshi and the new Air Max Pulse above and the sneaker will be available to shop via the official Nike website on Air Max Day (March 26) with further colorways expected to be announced soon.
In other footwear news, take a look at the Nike Zoom Vomero 5 “Lavender.”
