ICECREAM Spring 2023 Collection Gives a Refreshed Take On Archived Graphics

Pharrell Williams‘ BBC ICECREAM has unveiled its Spring 2023 collection. This time around, the label is looking back into its archives, bringing back some of its most iconic graphics and revamping them with a refreshed take.

Always one to bring vibrancy to classic wardrobe staples, ICECREAM is ready to transition from spring to early summer with a collection that features new custom prints. The first drop of the season sees a custom camouflage print in a soft color block of green and pink applied to a special full-zip hoodie that zips all the way down the mid-section on the front and back. The hoodie takes inspiration from the iconic full-zip style made popular in the early 2000s. The second drop will see a repeated playful leopard print applied on loose-fit knit sweater vests, cargo pants and nylon jackets.

In addition to the knit varsity jacket, which features staple BBC imprints and patchwork including a pop-art rendition of the ice cream motif, the collection highlights a brushed knit cardigan and reversible nylon vests as its key pieces. ICECREAM adds to its range of denim pieces, including a newer cut that features a wider leg cuff for a looser fit and looks. Graphic t-shirts feature the Coneman and Cones N Bones graphic in bold colors, while also giving a nod to Pharrell’s verse, “See the icecubes, see these icecreams,” from his hit 2004 track, “Drop It Like It’s Hot.” Accessories including hats, skate decks and a season-specific Running Dog knit throw are also available for the Spring 2023 collection.

The BBC ICECREAM Spring 2023 collection releases on February 9 online and at select retailers.

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