Mercedes-Benz Is Building Its First Residential Tower in Dubai

Drawing from the luxury marque’s signature “Sensual Purity” design.

Design
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Mercedes-Benz is taking its design skills to a branded new residence skyscraper in Dubai. The luxury automotive company is now making a play in real estate with the Mercedes-Benz Places. Partnering with Emirati developer Binghatti, the two are set to deliver the inaugural 65-story residential building in the heart of the city. Towering approximately 1,118 feet above the city, the building is set to be near the Dubai Mall, the Museum of the Future and Burj Khalifa. Binghatti is also building a 42-story Bugatti residence, complete with elevators for the car.

In a press statement, CEO Muhammad BinGhatti said, “We are profoundly excited to be working alongside Mercedes-Benz—a truly iconic name—to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.”

The residence tower has been in the works for more than a year. Taking on the luxury brand’s signature “Sensual Purity” design philosophy, the initial renderings show that the exterior silhouette to resemble the three-point Mercedes-Benz logo while incorporating the marque in its high-end finishes. Britta Seeger member of the Board of Management Mercedes-Benz Group AG said, “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. With their many years of experience in real estate development, Binghatti is the ideal partner for us. Our aim with our first branded, real estate residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind, and come home to.”

No additional information regarding the completion of the the project. More information will be available at the launch event in Dubai set for January 2024.

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