Curry Brand, an Under Armour Brand, Strengthens Stephen Curry's Sneaker Legacy With New Curry 11 Launch
Penning a new chapter in the basketball star’s relationship with the brand, starting off with the release of the Curry 11.
Coming off of three previous releases under Curry Brand, an Under Armour brand, Stephen Curry is now ushering in the “Future of Curry” with his fourth launch: The Curry 11. The release adds to the star athlete’s legacy in basketball as he constantly improves his game season after season. With Curry’s game and stardom continually developing, he needs a new sneaker model that can keep up with him.
Released on October 13, the Curry 11 takes on an innovative design, paying homage to Curry’s contributions to the sport thus far while also looking ahead at what’s to come. The new model is bold and celebratory, honoring both Stephen Curry’s basketball accomplishments and his milestones with Curry Brand, creating a line of sneakers that will surely impact future generations of passionate hoopers.
Under Armour
Under Armour
Under Armour
Under Armour
Under Armour
Under Armour
Under Armour
“To be on the 11th signature shoe is an honor and something I get really excited about – unveiling what we have been working on, allowing people from all over the world and the next generation to be a part of the story,” says Stephen Curry, professional basketball player and President of Curry Brand. “The future of Curry Brand is bright, and our team is excited for ballplayers and consumers to get the Curry 11 on their feet and experience for themselves how we’re taking footwear to the next level,” says Ryan Drew, VP of Curry Brand.
Introducing Under Armour’s dual-density UA flow technology to a Curry design for the first time, the Curry 11s are made to keep athletes comfortable and stable throughout every game. Additional features include a segmented plate to maintain balance and stability, UA Warp technology, and a sleek black, white, and turquoise colorway.
Along with a new and improved sneaker model, this new chapter of Curry Brand and Under Armour is also characterized by philanthropy. Since its launch, Curry Brand has given back to over 75,000 emerging athletes across three pillars: places, people, and programs. Furthering this impact, Stephen Curry wants to continue giving back to young athletes and hopes to support 100,000 youth by the year 2025 — creating a brighter future in basketball for all.
The ‘Future Curry’ Curry 11 sneaker is now available for $190 CAD on UA.com and in select brand retailers.
