Swatch and 'The Simpsons' Kick Off Collaboration with "SECONDS OF SWEETNESS"

Releasing the first watch of a multi-piece collection.

Watches
6,416 Hypes 1 Comments

Contemporary Swiss watchmaker Swatch has just unveiled its latest collection, a multi-piece collaboration with The Simpsons, kicking off with a watch named the “SECONDS OF SWEETNESS.” This special edition watch captures the essence of the show’s humor with a design that’s a nod to Homer Simpson‘s dearly beloved pink-frosted donut.

The playful accessory features a donut-shaped dial complete with colorful sprinkles, mimicking the look of a donut with a “comically oversized bite taken out.” The watch is set against a vibrant yellow backdrop reminiscent of the classic Simpson’s skin tone and is adorned with the animated series’ logo on the loop.

Additionally, Swatch has incorporated its SwatchPAY! technology into the design for selected markets, allowing wearers to indulge in their sweet tooth or any other purchases with a simple “flick of the wrist.”

Notably, the release of “SECONDS OF SWEETNESS” runs in parallel with the premiere of The Simpsons’ 35th season, marking a milestone for the long-running series — with the watch acting as a collectible or functional piece of fan memorabilia.

The watch is available now via Swatch’s official site for a retail price of $110 USD and as a reminder, is only an appetizer for a larger collection said to be coming soon.

Elsewhere in watches, Timex launches artful watch collaboration with The Met.

Read Full Article

What to Read Next

It's a 'Simpson' Christmas This Year at Swatch
Watches

It's a 'Simpson' Christmas This Year at Swatch

Releasing two new watches for the holiday season.

Swatch Readies a Quintet of Dragon-Emblazoned Watches for the Lunar New Year
Watches

Swatch Readies a Quintet of Dragon-Emblazoned Watches for the Lunar New Year

Drawing inspiration from neon hues and streetlights in Asian cities.

OMEGA and Swatch Debut an All-Black Mission to the Moonphase MoonSwatch
Watches

OMEGA and Swatch Debut an All-Black Mission to the Moonphase MoonSwatch

Dubbed New Moon.


OVO Taps 'The Simpsons' for Latest Capsule
Fashion

OVO Taps 'The Simpsons' for Latest Capsule

From 742 Evergreen Terrace to The Six.

X Is Reportedly Selling Recycled Handles for $50,000 USD
Tech & Gadgets

X Is Reportedly Selling Recycled Handles for $50,000 USD

Another avenue to boost its revenues.

Teaser for Prada x adidas by Jerry Lorenzo Surfaces
Footwear

Teaser for Prada x adidas by Jerry Lorenzo Surfaces

Expected to arrive in 2025.

J. Cole Reveals He Does Not Charge for Features
Music

J. Cole Reveals He Does Not Charge for Features

“Yo, bro, it’s just a bar, bro.”

Nike Dunk Low Premium "Giraffe" Is Set To Return
Footwear

Nike Dunk Low Premium "Giraffe" Is Set To Return

Hitting shelves this month.

Converse Honors Japan's Ukiyo-e Art With Two All Star Hi Models
Footwear

Converse Honors Japan's Ukiyo-e Art With Two All Star Hi Models

Paying homage to the works of Katsushika Hokusai and Utagawa Kuniyoshi.


William Ellery's Ultralight Down Jacket Doubles as a Backpacking Pillow
Fashion

William Ellery's Ultralight Down Jacket Doubles as a Backpacking Pillow

Made in collaboration with Nanga, the coat puts functionality in the fore with expandable mesh pockets, stowage pouches and more.

Sara Schoenberger's Squiggly Lamps Want to Jazz Up Your Walls
Design

Sara Schoenberger's Squiggly Lamps Want to Jazz Up Your Walls

Boasting shapes inspired by the curves of brass instruments used in jazz.

APT.4B Drops 'Belly' Collection Celebrating the Hype Williams Movie's 25th Anniversary
Fashion

APT.4B Drops 'Belly' Collection Celebrating the Hype Williams Movie's 25th Anniversary

Featuring imagery from the 1998 American crime drama.

Timex Launches Artful Watch Collaboration With The Met
Watches

Timex Launches Artful Watch Collaboration With The Met

Honoring some of the most influential artworks in the storied New York museum.

Pink Siifu and Turich Benjy Deliver Joint Album 'It's Too Quiet..’!!'
Music

Pink Siifu and Turich Benjy Deliver Joint Album 'It's Too Quiet..’!!'

With 17 tracks and features from Nick Hakim, DJ Harrison, WiFiGawd and more.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.