Pharrell's ICECREAM Releases Its Winter 2023 Collection
Expanding the iconic BBC ICECREAM graphic style to bring signature illustrations to wardrobe staples.
ICECREAM. the skate-focused label under Pharrell‘s Billionaire Boys Club brand, is officially releasing its Winter 2023 collection.
Split into two deliveries, the full collection continues to build on the existing BBC ICECREAM wardrobe staples including a reimagination of the classic diamond and dollars pattern in a micro floral motif as well as introducing a nw artwork, the ICECREAM Soda Can onto its pieces. The beloved ICECREAM motif is seen in snow cap fot and printed on the Puffy Tee, Flapjack Varsity Jacket and Wrap Snapback Hat. Other t-shirts include the glacier tee which features a dazzling iteration of the Running Dog logo in rhinestones. The same bedazzling technique is used on the sweatshirt and trucker cap. Nylon cotton ripstop fabric highlights the deboss jacket and impress pants.
As for the second delivery, the collection features a palette consisting of vintage off-white, muted rose and soft pale blue in camo pattern, reminiscent of the brand’s aesthetic. For the holiday season, the collection endures a chilly theme featuring winter-inspired motifs like snowmen incorporated into the design.
The collection is available at BBC ICECREAM flagship stores and online starting November 2.
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