Actor, producer and martial artist Michelle Yeoh is officially the newest brand ambassador for Balenciaga. In her new role, the decorated multi-hyphenate, who already boasts a longstanding relationship with the Paris-based fashion house, will represent the Demna-led label at key events and appear in the imprint’s promotional imagery.

“I am thrilled to join Balenciaga as a brand ambassador,” said Yeoh in a statement. “For me, fashion is a form of art. It’s not just about a dress but about self-expression, how you feel in the dress, and the values you embody wearing it; it is a way to communicate my work and who I am to the world. Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier. It is an honor to partner with Balenciaga.”

To commemorate Yeoh’s ambassadorship, Balenciaga enlisted British documentary photographer Platon, who is known for his photographs of fashion’s revolutionaries and previously shot imagery for Balenciaga’s seasoned ambassadors Isabelle Huppert and PP Krit Amnuaydechkorn, to lens a portrait of the actress.

Yeoh, who became the first Asian woman to win the Academy Award for Best Actress for her role as the beleaguered Evelyn Wang in Everything Everywhere All at Once, most recently wore Balenciaga couture at the 2023 Cannes Film Festival. There, she accepted the Women in Motion Prize for her contributions to cinema and “her ability to inspire future generations of talent” at the Kering Women in Motion Dinner. Yeoh will continue to sport the brand’s clothing at future tentpole events in the industry, in her new ambassador role.

See Michelle Yeoh’s portrait for Balenciaga, shot by Platon, above.

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