Last month, Autry dropped its first running-style silhouette, the Reelwind. Drawing inspiration from ‘80s track sneakers, the latest model showcases a distinctive vintage look reinforced by its minimalist lines and star accents.
With a classic design that makes it suited to any style, Autry releases a new campaign that taps into the unending versatility of the sneaker. For the visual series, the brand brings its community of “Autry People” to the forefront, featuring those who consciously channel their unique flair for dressing day-to-day. From sporty and technical to tailored and refined, the campaign sees their eclectic styles paired with the silhouette, outlining how the Reelwind fits the diverse fashion landscape today.
As well as highlighting the stylistic possibilities, the accompanying video also looks at how its functional make-up gives wearers freedom through movement. A lightweight sole crafted from Phylon rubber and a deep ridged grip come together on the sneaker to deliver comfort and durability, which is showcased as the individuals move through the space.
The new campaign is set to be rolled out on billboards across some of the biggest metropolis cities including Milan, Paris and Seoul. Bringing this new “sensation” to onlookers, Autry hopes to captivate audiences with the all-round adaptability of the sneaker, communicating the new styles and ways of movement that the Reelwind boasts.
Explore the visuals in the gallery above. To find out more about the campaign and, to shop the new Reelwind sneaker, head to Autry’s website now.