Opening its doors in the heart of London, the streetwear brand is bringing a new wave of creativity and style to the city’s fashion scene. Specifically, GOLF WANG set up shop in London’s Soho neighborhood and promises to be a haven for those who appreciate bold, eclectic fashion. The brand’s distinct aesthetic, characterized by vibrant colors, unique patterns, and a fusion of skate culture and high fashion is continuing to expand its global outreach.
GOLF WANG’s new store offers a diverse range of apparel and accessories, from graphic tees and hoodies to statement sneakers, bags and skate decks. Of course, the space’s interior design reflects the brand’s eccentric style with dandelion yellow carpet strips, neutral-tone walls and an eye-catching British phone booth tossed in dandelion yellow, which stands at the center of the store.
Tyler, The Creator’s creativity and innovation are not only reflected in his music but also his fashion endeavors, making this store opening a milestone event in the artist’s career. Of course to cement the opening, Tyler, the Creator pulled up to celebrate. Take a look at the store in the gallery above, which is located at 57-59 Beak St.