Apple TV+ Raises Prices For the Second Time in One Year

The streaming service is now priced at $9.99 USD a month.

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Apple TV+ announced its second price increase in the span of one year.

The streaming service is now priced at $9.99 USD per month and $99 USD per year, rising from $6.99 USD and $69 USD, respectively. This increase follows October 2022’s price hike from $4.99 USD, the original price point at launch, to $6.99 USD. “Since launching four years ago, Apple TV+ has made history for streaming services by crossing major milestones in a short span of time, thanks to its extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment,” a rep said in a statement via Variety.

On top of increasing the prices of Apple TV+, the tech giant also confirmed a price hike for Apple Arcade to $6.99 USD a month and Apple News+ to $12.99 USD. The Apple One bundles will also experience an increase, with the Individual plan priced at $19.95 USD a month, the Family plan at $25.95 USD a month and premier at $37.95 USD a month.

Elsewhere in entertainment, watch the trailer for Bradley Cooper’s Maestro.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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