BBC ICECREAM Heads to Paris for Pre-Spring 2023 Collection
Complemented by vibrant color schemes, a new skateboard, and more.
Pharrell Williams’ Billionaire Boys Club-hosted ICECREAM umbrella is back with its first release of 2023. This time around, the brand heads to Paris to deliver a skate-orientated campaign around the City of Love for an all-new Pre-Spring 2023 collection.
The new collection has quickly followed BBC’s latest Winter 2022 drop and the collection took inspiration from outer space to present a capsule packed with bold graphics, oversized silhouettes, and cozy quilted puffers and tracksuits. However, this time around, the ICECREAM imprint is providing the opposite — lightweight and breathable garments that are perfect for sunny cruises on the board.
Starting with iced-out Running Dogs T-shirts and hoodies, ICECREAM also welcomes Sharks items such as crewnecks, American college-inspired tees, and a light bomber jacket. Additionally, outerwear is also included — although much lighter than the Winter installments — in the form of Chocolate and Red Snake Skin Hooded Puffer Jackets and a dropped cone satin jacket, designed with brown embroidery throughout.
Rounding things off, a new Multi Soft Serve sweatpants and hoodie set has been introduced as well as long-sleeved T-shirts, and an assemblage of accessories such as a new cap and skateboard design.
You can take a closer look at the new ICECREAM drop above and it is available in the brand’s London-based flagship store and on the official website from January 11 at 12 p.m EST.
Elsewhere in fashion, take a look at the new BOSS and Perfect Moment collaboration.
