OKX and McLaren Racing Unveil Cyberpunk-Inspired "Future Mode" Livery
Celebrating the upcoming 2022 Singapore Grand Prix and 2022 Japanese Grand Prix.
Ahead of the upcoming 2022 Singapore Grand Prix and 2022 Japanese Grand Prix, McLaren Racing and OKX, the Seychelles-based cryptocurrency exchange and primary partner of the McLaren Formula 1 Team, have put together a cyberpunk-inspired livery. The bespoke set expressed on the McLaren MCL36 F1 cars serves to celebrate the return to Asia for the doubleheader that returns to the cities for the first time since 2019.
Part of the “Future Mode” campaign, the collaboration signifies McLaren and OKX’s future-facing partnership by enhancing the iconic Fluro Papaya colorway with flourishes of pink and cyberpunk-inspired engine illustrations. The design scheme represents the emergence of new technologies inspired by the cityscapes of Singapore and Japan.
Aside from being carried on the MCL36 cars, the race suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo will also reflect the livery during the 2022 Singapore Grand Prix (30 September–2 October) and 2022 Japanese Grand Prix (7 October–9 October) race weekends.
The limited-edition McLaren Racing x OKX Future Mode T-Shirt will be available on the McLaren store and featured in the F1 22 game from October 10.
The collaboration between McLaren and OKX is marked by the alignment of innovation and accessibility, accompanying McLaren’s journey to the front of the grid, OKX is maximizing Web3 to revolutionize the team’s digital collectible and metaverse strategy.
“We’re excited to celebrate our partnership with OKX through this bold and vibrant livery for the upcoming races in Asia. McLaren and OKX are united in driving ahead and constantly striving to break boundaries, and the ‘Future Mode’ campaign is an opportunity to champion these values together on our global stage. It’s fantastic to be returning to race in Singapore and Japan, and these incredible circuits provide a fitting backdrop for us to celebrate our partnership vision together,” McLaren Racing CEO, Zak Brown.
“It was incredibly fun for us and McLaren to co-design the livery for Asia. This new livery signals the arrival of bold new technology, and that is what OKX is all about. The cyberpunk design we created celebrates the influence of Web3 on popular culture and brings this exciting partnership to life on the racetrack. Making its debut at the night race in Singapore, this future-facing design mirrors the 24/7 nature of OKX and the cryptocurrency markets that never sleep. We are far from done when it comes to pushing the boundaries of financial opportunity, and I can’t wait for the fans to experience what OKX and McLaren have in store for them,” said Chief Marketing Officer, Haider Rafique.
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