Maurice Lacroix Calls In Thai Artist Benzilla For Special Edition AIKON #tide
The dial features his alien character, LOOOK.
Maurice Lacroix has tasked Thai artist Benzilla with creating a street art-infused version of its new AIKON #tide watch.
The quartz-powered AIKON #tide was launched back in March as a colorful version of its AIKON sports watch with a case made from recycled ocean plastic, representing 17 bottles worth of plastic, which is collected from the seas around Thailand, Indonesia and the Philippines.
This special edition AIKON #tide Benzilla was unveiled today at the opening of a new Maurice Lacroix boutique in Bangkok.
Benzilla graduated Bangkok University after studying fine and applied art and is now best known for his colorful street art, despite being color blind.
The 40mm watch features a flat sapphire crystal above Benzilla’s dial design, which features his three-eyed character ‘LOOOK.’ While the bezel and crown are a sombre black, the case and quick change rubber strap are vibrant shades of orange and blue respectively.
Following the environmentally responsible theme, the watch is presented without “excessive packaging” but is offered with a color-coordinated mug.
The AIKON #tide Benzilla is out now via Maurice Lacroix, priced $825 USD.
In other watch news, Audemars Piguet drops five new Music Edition Royal Oak Offshore watches.
