Burberry Unveils Its Latest ‘Blankos Block Party’ NFT Collection

Arriving with a range of in-game accessories.

NFT
6,240 Hypes 6 Comments

Having teased the second installment of its Mythical Games Blankos Block Party collaboration last week, Burberry has announced the release of this year’s collaborative NFT character, Minny B, ahead of NFT.NYC.

Inspired by the fashion house’s Animal Kingdom code, the mystical unicorn has been unveiled in the brand’s latest TB Summer Monogram print. In addition to dropping the playable NFT character, the collection arrives with an array of digital accessories made exclusively to elevate Minny B’s look. These include branded boomboxes, TB sliders, lucky horseshoe necklaces, and a seashell-inspired mobile phone aptly named the “Shellphone.”

With Minny B equipped with a spiraled horn and white wings, players are able to explore the Blankos world by flight. Burberry has also created a bespoke social space within the game titled “The Oasis” for players to connect. The virtual experience itself is inspired by the brand’s latest TB Summer Monogram physical destination takeovers in Saint-Tropez, Korea, Singapore and Ibiza.

Speaking on the collaboration, Burberry’s VP of Channel Innovation Rachel Waller says, “The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers.” She continues, “Luxury is an industry built on fantasy and expression, so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life.”

The limited-edition Burberry x Blankos Block Party NFT collection is set to drop on June 22 at 9am PST / 12pm EST / 5pm BST as part of the brand’s B Series, sign up now via the brand’s website. The Burberry “Shellphone” will be made available exclusively for the HYPEBEAST and Hypemoon community five hours from public launch. To find out more information on how to gain exclusive access, check out the Hypemoon Twitter and HYPEBEAST Discord.

Read Full Article

What to Read Next

Burberry Teases Second 'Blankos Block Party' NFT Collection
NFT

Burberry Teases Second 'Blankos Block Party' NFT Collection

Presented by Burberry
Following last year’s highly sought-after drop.

Burberry Signs Son Heung-min as Its New Brand Ambassador
Fashion 

Burberry Signs Son Heung-min as Its New Brand Ambassador

The Premier League Golden Boot winner becomes the latest sports star to represent the brand.

MCM Unveils Its Latest "Golf in the City" Collection
Fashion

MCM Unveils Its Latest "Golf in the City" Collection

Suitable for activities both on and off the course.


Nike’s Unveils Its Latest Apparel and Footwear Spring/Summer ’22 Collection
Footwear

Nike’s Unveils Its Latest Apparel and Footwear Spring/Summer ’22 Collection

The assemblage keys in on style, function, and sustainability.

Cassina Teams up With One Block Down on Limited-Edition Zig Zag Chair
Design

Cassina Teams up With One Block Down on Limited-Edition Zig Zag Chair

A new spin on a design icon.

Drake Releases Camouflage Sympathy T-Shirt
Fashion

Drake Releases Camouflage Sympathy T-Shirt

Shortly after dropping ‘Honestly, Nevermind.’

Telegram Launches Premium Tier With Additional features, speed and resources
Tech

Telegram Launches Premium Tier With Additional features, speed and resources

For $4.99 USD a month.

Pixar’s 'Lightyear' Opens With $51 Million USD
Entertainment

Pixar’s 'Lightyear' Opens With $51 Million USD

The studio was expecting to generate at least $70 million USD.

JW Anderson SS23 Asks You to Look Deeper
Fashion

JW Anderson SS23 Asks You to Look Deeper

“As much as it is real, thus objective, it is all very subjective, and rather puzzling, or defiant, or insolent because of that.”


C.P. Company Delivers New Lightweight Technical Garments for FW22
Fashion

C.P. Company Delivers New Lightweight Technical Garments for FW22

Along with crossbody bags, logo caps, and beanies.

Supreme x Nike Shox Ride 2 Spring 2022 Collaboration
Footwear

Supreme x Nike Shox Ride 2 Spring 2022 Collaboration

Accompanied by a matching Dri-FIT Running Hat release.

Reports Say Warner Bros. Will Not Cast Ezra Miller as The Flash Anymore
Entertainment

Reports Say Warner Bros. Will Not Cast Ezra Miller as The Flash Anymore

After putting $200 million USD into ‘The Flash’ film to revitalize the DCEU.

Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

Featuring the Shell Pullover Jacket, Palazzo Knit, Snake Shirt, Shell Out Shorts and more.

Nike Celebrates 5th-Anniversary of SNKRS With Special-Edition AF1
Footwear

Nike Celebrates 5th-Anniversary of SNKRS With Special-Edition AF1

Incorporating a variety of different woven patterns.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.