AGAINST LAB Joins G-SHOCK for a Motorcycle-Inspired DW-6900

“ALL ENDEAVOUR, NO SURRENDER.”

Watches
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Malaysia’s AGAINST LAB has just released its newest collaboration in the form of a G-SHOCK DW-6900. Referencing one of the main modes of transportation in the country — the motorcycle — the G-SHOCK celebrates the mental toughness of those that commute on motorcycles each day, enduring heat, rain, and the occasional road bully.

With the Malaysian spirit and work ethic carried on the wrist, “anytime is the right time to grind,” this watch is also a reminder that sometimes cheap and reliable is the way to go. Also applicable to the rugged G-SHOCK watch, with its affordable price range, easy maintenance, and field-tested performance, this is the everyday workhorse digital watch. The collab features AGAINST LAB’s slogan, “ALL ENDEAVOUR, NO SURRENDER,” an “A” logo in the backlight display, a tire tread graphic on the rubber band, a chrome watch face as a reference to a motorcycle exhaust pipe, and an “A-MAN” engraved caseback.

Priced at RM550 (approximately $125 USD) the AGAINST LAB x G-SHOCK DW-6900 is releasing on May 27 at select G-SHOCK retailers and on over on AGAINST LAB’s web store.

In other watch news, Bulgari teams up with Ducati for special edition aluminum chronograph watch.

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